Sam’s Club Creative Studio collaborated with Arnold to create a branding campaign for Sam’s Club.
The goal: To differentiate and establish Sam’s Club as a thought leader in the warehouse membership-model retail space. To convey the value and quality members get more than makes up for their membership fee. And to make them feel like a part of a prestigious club that not only sells amazing items but also gives them access to amazing services that save them a ton of time.
The result: A series of cool video ads that instantly warmed hearts and connected with the audience so well, we went ahead and created more ads with the same tagline for the holidays.
My role: Worked closely with Arnold to make sure the scripts were on brand for Sam’s Club, provided correct verbiage for pharmacy & other services as well as editing copy for Youtube, Facebook & IG ads.